Chrysler resurrected

If Chrysler really does turn around and become a successful manufacturer for a meaningful period, I wonder if it is because Chrysler, out of nearly all other manufacturers, is very much a hit-driven company.  More specifically, they have often sold style in a mass market which, like most mass markets, is generally geared towards efficiency, reliability, etc.  And thus, control by an Italian group, from a country that manages to sell goods based more on emotion than data, could be the perfect fit for success.