There has been a lot of good thinking and action regarding transportation as a service. BMW, Daimler, and Ford have all made
announcements and begun initiatives here.
I wonder how much these efforts will echo their previous
attempts in transportation services?
Recall that each of GM, Chrysler, and Ford owned the US rental car
industry until very recently. This was
for a very different reason (to ensure vehicle deliveries) but still, there is
an echo of the past here...
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