Web ≠ Technology

I wonder when the web will no longer be treated as technology. For example, when printing was introduced, it was likely considered "technology" but, at some point, the medium was no longer interesting in and of itself. Right now, changes to facebook's home page are treated as a tech news item. At some point, I assume they will be covered the same way that a change in a newspaper's format is covered. Or, will it be the case that, because the internet permits interaction, the web will never be fixed and so will be fairly treated as technology for years to come?