spin momentum

Has the Clinton campaign successfully spun Texas and Ohio such that a loss in either by Obama will be seen as a large failure? If so, clever. Start by saying: "I must win" for a state you are likely to win. This gets transmuted into "If you lose, you have failed." Also, "If I win, I've won" even though, originally, must win meant simply to survive, not prevail. And if pre-meditated, very clever.