Monday, November 10, 2008

TiVo this

Why don’t broadcasters include a link on their program websites to “TiVo this”? I understand that they would prefer not to have viewers skip through commercials. But, at the same time, I think they would prefer that: (i) it be their shows that are skipped and (ii) make the televisions automatically tune into the show on the chance that the viewer is watching live. And, perhaps, they could embed in the privacy policy something that allows them to get more finegrained insights into the viewer’s habits (but still not disclosing identity, etc.).

1 comment:

Anonymous said...

Apple seems to have a similar idea to my "TiVo This" button. "Called, the service would allow customers to buy music without using the iTunes software. Apple reportedly wants to populate Web sites with "buy" buttons to make it even easier to purchase iTunes content. The Journal was told that Apple intends to launch the service by June."