Wednesday, October 22, 2014

Apple Pay and Target

Someone at Target is not paying attention.

Target revised its iOS app to let shoppers use Apple Pay to buy on-line.  However, they neglected to work with their bank partner/issuer (TD Bank, I think) to allow their own store branded Visa card to be registered with Apple Pay.  I know Target can't direct their partner and that Target is not that interested in the Visa card at this point, but one would think they could cajole TD and/or delay the adoption of Apple Pay until they could avoid this conspicuous gap.  This is on top of not being able to use Apple Pay at the register (which is understandable as Target has not yet installed NFC devices at the register).

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