Apple's i

I woke up this morning thinking about the Dustin Curtis tweet suggesting that Jony Ive said: "he believes Apple will be a health company in 20-30 years".

I wonder if this is less speculation than a very specific path Apple is working on.

Aging populations and health: If there is a market that is set to grow and is underserved, it is the health and wellness needs of an aging population.  It's a large market - one large enough to move the needle even for an Apple.  Apple is focused on health.  Apple is also focused on "where the puck is going to be".

Technical sophistication:  Some products require integrating the full stack, including custom silicon.

Camera experience:  By some measures, Apple is the most used camera in the world.  They certainly take cameras very seriously.

Augmented reality:  Apple is all-in on augmented reality and machine vision.  "Understanding" and simplifying images to pull out key elements is hard.  I think the A11's neural engine is a first step there.

Privacy:  An omnipresent product, especially one with insight into your life, should have a reputation for privacy.  Many potential competitors would be hard pressed to credibly show that they have privacy as a primary concern.

Manufacturing:  Apple is a hardware company.

An artificial eye could bring these elements together.  A trustworthy camera that will need to interpret images on the fly to present a simplified version of the world for the millions of people who will be facing weakening eyesight as they age.

For fun: just look at the shape of Apple Park!

More fun:  they can just call it the "i" and drop the mike.