Friday, March 2, 2018

Headphones, TrueDepth, and Warby Parker

There have been rumors of Apple expanding its headphone line beyond airpods, earpods, and in-ear headphones.

As much as I have historically agreed that the Beats line will slowly wither away, I don't think we are anywhere near that today.  And it doesn't make sense for Apple to rebrand Beats headphones as Apple.  The Beats aesthetic is nothing like the Apple aesthetic.

Apple looks for simplicity, small size, and distinction.  Thus, airpods are NOT Beats devices.

A very Apple device would be earbuds that feature noise-cancellation.  This has historically required in-ear fitment as the noise cancellation strongly encourages having ambient noise getting a direct route to the ear.  This would be fine for Apple (they already make in-ear buds) but it isn't distinctive.  What would be distinctive is using the TrueDepth camera to take a detailed image of the ear for customized external fitment (note that Warby Parker already does this for eyewear).  This wouldn't make sense until TrueDepth cameras are more prevalent but, once they are, the doors open for a wide range of personalized wearables.

And, of course, medical devices like hearing aids.

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